Taufik Hidayat is widely seen as one of badminton's rising stars. At only 19 years of age, he has already won two major IBF events, last year's Indonesiaand the 1998 Bruneias well as the 1999 SEA Games Gold Medal. Taufik has also appeared in the finals of the All England twice and the Singapore Playing for the Indonesian National team, Taufik has been a key player in victories at the 1999 SEA Games (Gold Medal), the 1999 JVC Asia Cup (Champions), the 1999 Sudirman Cup (Semi Finalists) and most recently at the 2000 Thomas Cup Finals (Champions). For the Indonesian Team, Taufik has only lost once in a total of 16 matches.

In the year 2000, JVC will begin to push the sales of its products more aggressively in Indonesia. JVC already has offices and factories all across Asia and the rest of the world. JVC has always been inspired by the imagination to push beyond known boundaries and to create the ideas thatup the horizons of personal experience. With new JVC technologies consumers' imaginations will come alive! JVC would like to use Taufik visually to convey the JVC experience in Asia and particularly Indonesia.

JVC, no stranger to the sport of Badminton, has already been working with IMG to develop the sport in Asia through its support of the JVC Asian Badminton Championships since 1997. Through their involvement, IMG together with the Asian Badminton Confederation have been able to make the JVC ABC one of the largest events in the world. In 1996 and 1997, JVC also sponsored the JVC Vietnamand in 1999, the JVC Asia Cup. JVC has seen value in supporting the sport of Badminton as it is one of Asia's top performance sports and receives wide television coverage throughout the region.